Getting noticed

I just got a great bit of direct mail. A standard letter in a window envelope landed in my in tray this morning. At first glance it looked like any other letter, but then I saw hand-written on the top right of the envelope "Ed, there's a few ideas for shortening your sales cycle in here".

Its uniqueness caught my eye and I couldn't help opening it first. More than anything it made me think, "At least this person cares enough to spend a few moments adding this extra touch". A 10 second job with a big payoff.