Take the (marketing) power back!

Use free web tools to create your own sales-focused marketing material

Until recently, if a sales person wanted to promote themselves, their products and their company through websites, leaflets, promotional or instructional videos/pictures he or she had to ask marketing to spend time and money (good luck!)

That's all changed now. Chris Baggot's email marketing blog thankfully goes a little off-subject to show how a sales rep is using web tools to take the power back from marketing.

To give basic information and provide a "feel" for his company and people, Kurt Vetters uses a free blog (you can set one up yourself in minutes).

He's even doing product demos and testimonials via YouTube with videos presumably recorded on a standard home digital camera - or maybe even a mobile phone.

You could do it. Today. Here's the original post on Chris' blog.

How to find email addresses - www.EmailPattern.com

List of email address formats for major companies

On her must-read blog, Selling to Big Companies the sharp-eyed Jill Konrath writes about a Wiki designed for B2B sales and marketing people to share email address formats of major companies. Search for a company name, get the email address format. It's that simple. And seriously useful.

I tried a few companies :

Could find... Microsoft, Ford, McDonalds, Nokia
Couldn't find... Experian, Accenture, IBM, Tesco, Kelloggs, Dell

It's in its early stages (so those companies might now show) and requires all of us (yes, that includes you) to contribute. Get over to www.EmailPattern.com and add a few companies! This could become a fantastic resource for all of us.